These days, their designs, together with their custom-made clothing and trade services, mix in perfectly with international trade wholesalers and online shoppers in Japan and around the globe.
Since Asoka Kumar, the founder of Brisas Fashion, first went to the UK Birmingham International Trade Fair in the early 1990s, he has actively managed the company’s development into the well-known traditional and innovative sustainable fashion house it is today.
Brisas continues to create new design-led products while thriving in serving both their traditional trade clients and their quickly growing online e-commerce retail customers in India and overseas, thanks to a carefully selected team of designers and export administrators led by Srijeeta and Srijan, Asoka’s own daughter and son.